In the movie Butch Cassidy and the Sundance Kid, as the outlaws are relentlessly pursued by the sheriff and his posse, Paul Newman (Butch) occasionally stops to ask, “Who are those guys?” The ratings landscape may feel like this – unknown sources that doggedly track you down. The ratings landscape can be confusing and seem unfair—unless you happen to be out in front.
Know your raters and your competitors raters. Who are they? Request and download the full e-Book now.